Pres. & founder 

 Backstory                  Awards & Vita                 Leadership Team


Dear Parents, Families and Educators,

I do believe there is no social affiliation in contemporary America that offers more, and means more, than being a public school parent. Project Appleseed celebrates being public school parents because it is like joining a large club. All members are equal. What we want for our children and grandchildren is the same, regardless of what jobs we hold, where we stand on the social ladder, or how well or poorly we performed in our own school days. 


As with joining a club, we are introduced to others in a similar situation, parents and family members who are experiencing emotionally charged ups and downs that overlap with our own. Some will be your friends, others will not. But with all of them you will have something in common.


Being an engaged parent is an opportunity to share information and anecdotes with people who previously had been strangers but now appear more like colleagues. You will pitch in and help out alongside neighbors as well as new faces from the far side of town. You will find yourself delighted by amusing gossip and embroiled in heated discussions — discussions with some very important ramifications for our national well-being. If you want to stay on the sideline, you are free to make that choice. If you want to plunge in headfirst, you'll be in good company.


We preach family engagement because it is guaranteed — as few things are — to produce positive results. The research evidence is beyond dispute. When schools work together with families to support learning, very good things happen: student attitudes, attendance, homework and report cards improve. Family engagement upgrades the essential bottom line — our child's learning. It's that simple.

To be involved, you have to want to be involved. And the only way that will occur is if you have compelling, meaningful, personal incentives for doing so. There are plenty of them out there. I start with the most basic incentive of all: show your child with action, not just words, that you really care about education. We cannot overstate the value to our children of seeing that our involvement with school extends beyond simply getting them to school on time.


Family participation at some level, at any level, at many levels, cannot be an afterthought. Schools must take a proactive approach. Schools can start by observing National Parental Involvement Day and Public School Volunteer Week — to explicitly ask teachers and staff to work with parents and families. We must use these days to celebrate innovative ways to reach out and include all parents and families in the mix. 

There is a preventative reason to be involved. The more familiar parents are with the workings of the school and the more the school knows about them, the better off our children will be. As one mother puts it, "Sooner or later you're going to need to deal with the school on your child's behalf. You're in a much better position if that's not the first time they've seen you." Schools depend on our support. There are numerous important tasks where parent volunteers are critical. In this case, the old adage applies: If you're not part of the solution, you're part of the problem.

We love our children and we believe in America's public schools. Join the national campaign for public school improvement. We call it Project Appleseed.


Kevin S. Walker

President & Founder


Adapted from The New Public School Parent by Bob Chase.

Project Appleseed


Selected key accomplishments

Project Appleseed was founded by Kevin Walker in 1993. He serves as the organization's president & national director. Under his leadership Project Appleseed was one of the first nonprofits in America to utilize the Internet to build social capital. As our first national leader, Mr. Walker worked with the Clinton White House and helped pioneer the original parental involvement provisions in Title I of the Elementary and Secondary Education Act in 1994. Congress reauthorized the provisions under Title I of No Child Left Behind in 2001 and again under the Every Student Succeeds Act of 2015 . Mr. Walker is the creator of National Parental Involvement Day and Public School Volunteer Week - two of the oldest family engagement events in the nation. He has been named one of the Top Ten People in American Education by Teacher magazine and he is the recipient of Parenting magazine's Parenting Leader Award. Project Appleseed has been named one of "10 Unsung Nonprofits That Should Be Household Words".


Our home state accomplishments

Project Appleseed is based in St. Louis, Missouri. In our state, Mr. Walker  successfully proposed the Missouri Public School Accountability Report Card legislation passed by the Missouri Legislature. He is the recipient of the Focus St. Louis "What's Right With The Region" Award. He is the co-founder of the Innovative Technology Education Fund.


Washington University in St. Louis, Joint Certificate and guest lecturer in Total Quality Schools - a joint MBA/MSW program of the George Warren Brown School of Social Work and the Olin School of Business, 1996-2001.  University of Kansas, Lawrence, studied political science and American studies, 1984. Webster Groves High School, student body president, 1979. Inducted into the WGHS Wall of Fame, 2007.

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram