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Top 10 in America!
Top pick by both
Teacher & Parenting
magazines!
Welcome to the home of National Parental Involvement Day & Public School Volunteer Week!

Marketing With Purpose
Reach Families Where It Matters Most
Project Appleseed offers brands a powerful way to engage with millions of public school families through trusted, high-impact channels. From nationwide observances like National Parental Involvement Daytm to grassroots activations such as Curbside Coffee & Treatstm, your brand shows up where it matters most—earning visibility, loyalty, and community goodwill.
Why This Opportunity Stands Out
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Unmatched Reach
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Engage with over 10 million public school families across all 50 states through 20,000+ participating schools.
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Educator Trust
Connect with 75,000+ school leaders, including principals, superintendents, and Title I coordinators.
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Purpose-Driven Alignment
Position your brand as a partner in public education, equity, and family engagement.
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Real-World Moments
Reach parents at school drop-offs, in family toolkits, and at school-hosted celebrations—where trust and attention are strongest.

Activation Opportunities
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Signature Events
National Parental Involvement Daytm: Feature your brand during Curbside Coffee & Treatstm, distributing branded treats and toolkits at morning drop-off.
Public School Volunteer Weektm: Join in recognizing millions of parent volunteers with banners, social recognition, and digital certificates.
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Family Engagement Toolboxtm Co-Branding
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Digital Channels
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Project Appleseed’s Educator Newsletter (75,000+ subscribers)
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High-traffic website pages (22,000+ monthly sessions)
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Co-branded social media campaigns
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Program Alignment
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Traveling Workshops On Family Engagementtm
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Graduate School for Parents
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Family Engagement Planning Tools
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Statewide Engagement
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Participate in campaigns recognized by state education departments, governors, and school boards.
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This is more than exposure. It’s impact.
Your brand joins a trusted national movement to uplift families, empower educators, and strengthen public schools.
Let’s Talk
What outcomes are you trying to drive with families, schools, and communities? Let’s create a custom activation that delivers value—and makes a difference!