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Seeds of Change The Kevin Walker Story

Corporate Social Responsibility

As a corporate sponsor of Project Appleseed, you will be joining a network of schools and organizations that share a commitment to improving education and supporting families. Your support will help us continue our work to empower parents and communities to be actively engaged in the education of their children.

With your sponsorship, you will have the opportunity to reach a targeted audience of parents, grandparents, and caring adults through their local public schools. Our programs, such as the Parental Involvement Pledge and National Parental Involvement Day and Public School Volunteer Week, provide a platform for you to promote your brand and showcase your commitment to community responsibility.

By partnering with Project Appleseed, you can increase brand awareness, boost brand loyalty, reinforce your brand image, and drive retail traffic. Your sponsorship will not only benefit your business, but it will also make a positive impact on the future of education and the lives of families in your community. Join us in supporting a brighter future for all children.

Project Appleseed reaches out to 80 million parents in 130,000 public schools, promoting the importance of family engagement in education.

Project Appleseed Event Sponsorship

As a sponsor, you will have the opportunity to work with us to create a customized sponsorship package that meets your specific marketing goals. We offer exclusivity for major sponsorships within certain categories, and allow you to use the Project Appleseed brand name and logo in your promotional campaigns. By partnering with us, you have the potential to receive editorial coverage in the press and gain high visibility among parents and families across the United States. Our marketing efforts reach 65 million parents in over 100,000 public schools, providing a valuable platform to showcase your brand.

Project Appleseed aims to develop mutually beneficial partnerships with businesses and sponsors whose goals align with our mission of improving student achievement through increased family engagement. We believe that parents and caregivers play a crucial role in their children's education and are committed to increasing the number of parent volunteers who take the Parent Engagement Pledge. We are looking for sponsors who share our commitment to effective family engagement in public schools and can help us raise awareness and generate revenue to support our mission.


  1. Promote parenting with enthusiasm to increase family engagement and support for students in the community.

  2. Emphasize the benefits of evidenced-based family engagement for students and families.

  3. Enhance communication between families and schools to improve student outcomes in academics, social skills, and health.

  4. Reverse the decline in parent group formation, participation, and advocacy to sustain long-term family engagement.

Project Appleseed Strategic Approach


Our strategy for partnering with businesses and organizations centers around maximizing the reach of our message to increase family engagement in public schools. We aim to partner with businesses and organizations that can help us build awareness of our cause nationwide, particularly among women aged 25-54, parents, grandparents, and caring adults. To ensure that we can effectively collaborate and achieve our mutual goals, we prioritize working directly with partners rather than relying on intermediaries. When intermediaries are the initial point of contact, we work to establish direct communication with the primary partners as soon as possible.

Corporate social responsibility marketing with Project Appleseed.

  • Strong mission: Project Appleseed is a nonprofit resource, advocate, and voice for America's 65 million public school parents.

  • Partnership philosophy: Project Appleseed seeks strategic, long-term, mutually beneficial partnerships that deliver clear value and business benefits.

  • Active digital reach: Project Appleseed's website is accessed by a majority of the 100 largest school districts in the US, and our newsletter reaches 115,000 school and parent leaders. They also have extensive digital reach with 10K average monthly visitors to and followers on all social media platforms.

  • Creative marketing assets: Project Appleseed offers branding and communication opportunities across earned media, social media, and web/digital platforms.

  • Knowledge of local markets: Project Appleseed has an understanding of local knowledge, behaviors, and practices, which can inform and shape multi-market cause programs.

Project Appleseed Strategic Approach Impacts

Project Appleseed has received several accolades, including being named:

  • One of the Top Ten People in American education by Teacher magazine.

  • Receiving Parenting magazine's Parenting Leader Award, and being named one of "10 Unsung Nonprofits That Should Be Household Words".

  • Project Appleseed has also advised the White House on parental involvement provisions in Title I of the Elementary and Secondary Schools Act and received the Focus St. Louis "What's Right With The Region" award.

Partners and sponsors can support Project Appleseed in a variety of ways, including through volunteerism, adopting a school, matching gifts, non-cash gifts, workplace giving, and customer giving.

To be successful, partnerships with Project Appleseed should be aligned with brand attributes, targeting, and business goals, be easy to understand, make a credible contribution to our cause mission, have an integrated communications plan, and be a long-term partnership with mutual benefits.

PTA National Parental Involvement Day
Dallas ISD National Parental Involvement Day

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