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Marketing With Purpose

Reach Families Where It Matters Most

Project Appleseed offers brands a powerful way to engage with millions of public school families through trusted, high-impact channels. From nationwide observances like National Parental Involvement Daytm to grassroots activations such as Curbside Coffee & Treatstm, your brand shows up where it matters most—earning visibility, loyalty, and community goodwill.

Why This Opportunity Stands Out

  • Unmatched Reach

  • Engage with over 10 million public school families across all 50 states through 20,000+ participating schools.

  • Educator Trust
    Connect with 75,000+ school leaders, including principals, superintendents, and Title I coordinators.

  • Purpose-Driven Alignment
    Position your brand as a partner in public education, equity, and family engagement.

  • Real-World Moments
    Reach parents at school drop-offs, in family toolkits, and at school-hosted celebrations—where trust and attention are strongest.

Dallas National Parental Involvement Day

Activation Opportunities

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  • Signature Events

National Parental Involvement Daytm: Feature your brand during Curbside Coffee & Treatstm, distributing branded treats and toolkits at morning drop-off.

Public School Volunteer Weektm: Join in recognizing millions of parent volunteers with banners, social recognition, and digital certificates.

  • Family Engagement Toolboxtm Co-Branding

    • Parent Engagement Pledgetm

    • Parent Engagement Report Cardstm & Certificates

    • Certificates of Appreciation

    • Branded materials in our online store and downloadable resources

  • Digital Channels

    • Project Appleseed’s Educator Newsletter (75,000+ subscribers)

    • High-traffic website pages (22,000+ monthly sessions)

    • Co-branded social media campaigns

  • Program Alignment

    • Traveling Workshops On Family Engagementtm

    • Graduate School for Parents

    • Family Engagement Planning Tools

  • Statewide Engagement

    • Participate in campaigns recognized by state education departments, governors, and school boards.

This is more than exposure. It’s impact.

Your brand joins a trusted national movement to uplift families, empower educators, and strengthen public schools.

Let’s Talk

What outcomes are you trying to drive with families, schools, and communities? Let’s create a custom activation that delivers value—and makes a difference!

Questions? Our team is here to help! 

Thanks for submitting!

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Parent Engagement Report Card

​Join Education's
Oldest Family Events!

Nov. 18
2027

Nov. 20

2025

Nov. 19

2026

April 21-25
2025
April 20-24
2026
Apr. 19-23
2027
*30th Anniversary Event

Project Appleseed

520 Melville Avenue | St. Louis, MO, 63130-4505

Phone: (314) 292-9760 | Fax: (314) 725-2319

headquarters@projectappleseed.org | @pledgeappleseed

Parents Advocating Challenging Education 

IRS 501 (c)(3) Nonprofit Association

 

© Copyright 2025

All rights reserved and stringently prosecuted. Reproduction, distribution, copying, modeling, imitating, extracting, adapting concepts, or any derivative thereof is strictly prohibited. Project Appleseed, Parental Involvement Pledge, Parent Engagement Pledge, Parental Involvement Report Card, Parent Engagement Report Card are trademarks of Project Appleseed. Unauthorized use is an infringement of copyrights, trademarks, or proprietary rights. National Parental Involvement Day, National Family Engagement Day, Public School Volunteer Week are all unregistered trademarks of Project Appleseed.

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