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150 Days of Family Engagement: A National Movement Schools Can Join Anytime

Building Stronger Schools Together!


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For more than three decades, Project Appleseed has worked to strengthen public education by mobilizing parents and families as partners. Over time, schools have learned something essential: one day of celebration is powerful, but sustained engagement is transformative.


That’s why Project Appleseed created the 150 Days of Family Engagement — a nationwide calendar of action that begins each November with National Parental Involvement Day (NPID) and continues through Public School Volunteer Week (PSVW) in April. Together, these 150 days form a structured, purposeful season where schools and families work hand-in-hand to support student success.


But here’s the best part:


Any school can join at any time.Whether you start on day one or day one-hundred, the 150 Days framework gives schools a clear path for building meaningful family engagement all year long.


Why 150 Days? A Season of Purpose, Not Pressure


Most family engagement efforts cluster around fall open houses or spring events. But research tells us that ongoing relationship-building — not occasional activities — has the greatest impact on student learning, attendance, and belonging.

Project Appleseed’s 150 Days model offers:


  • A long runway to build habits, not one-off events

  • Weekly ideas that fit into any school calendar

  • Flexibility for schools to adapt activities to their community

  • A shared national movement that schools can proudly join

  • A focus on measurable outcomes, not just celebrations


Instead of a single moment of enthusiasm, the 150 Days creates a rhythm of engagement that sustains schools all year.


Where It All Begins: National Parental Involvement Day


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Every November, National Parental Involvement Day shines a spotlight on one powerful truth:


When families are engaged, students thrive.

Across the country, schools celebrate NPID with welcoming events like:


NPID sets the tone. It brings families through the doors, sparks conversations, and re-energizes school communities. And it creates the perfect jumping-off point for deeper, ongoing engagement.


Building Momentum Week by Week


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After NPID, schools step into the heart of the 150 Days. During this period, schools use tools from Project Appleseed’s Family Engagement Toolbox — especially the Parent Activity Handbook, which includes more than 100 activities aligned with the Six Slices of Family Engagement:


  1. Welcoming All Families

  2. Communicating Effectively

  3. Supporting Student Success

  4. Speaking Up for Every Child

  5. Sharing Power

  6. Collaborating with the Community


Each slice includes dozens of practical, ready-to-use strategies such as family learning nights, community partnerships, parent leadership opportunities, hallway displays, advocacy training, and more.


Schools choose activities week by week or month by month, depending on capacity and goals. There is no required order, no rigid schedule — just consistent opportunities to connect.


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Where It All Concludes: Public School Volunteer Week

In April, the 150-day season culminates with Public School Volunteer Week, a national celebration of the families and community members who show up and serve.

Schools often highlight:


  • Classroom volunteers

  • Mentors and reading buddies

  • PTA/PTO leaders

  • Family advocates

  • Community partners

  • Parent leadership teams


PSVW gives schools a way to honor the people who helped sustain the 150 Days — and to continue building lasting partnerships that elevate learning and support every child.


Join Anytime — Start Anywhere

The most important takeaway:You don’t have to start in November.

Schools enter the movement whenever they’re ready:


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  • Start after winter break

  • Begin the moment your leadership team is formed

  • Launch with a spring event and build toward next year

  • Adopt one slice at a time

  • Begin in April and wrap back to NPID in November


The 150 Days of Family Engagement is not a rigid calendar — it’s a cycle. A school can begin at any point because family engagement has no off-season.

Whenever a school begins, it becomes part of a national movement committed to strengthening public education through partnership, connection, and collaboration.


Tools to Support Your 150 Days

Schools can enhance their campaign using:

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A complete set of planning documents, activities, templates, and outreach strategies.


100+ activities organized by the Six Slices of Family Engagement.


In-person and virtual sessions that help staff build confidence and skill in family engagement practices.


The Parent Engagement Pledge & Report Cards

Tools that empower families to play an active, ongoing role in school improvement.


Why It Matters

When schools elevate family engagement from a single event to a sustained practice:

  • Attendance improves

  • Student behavior strengthens

  • Teachers gain support

  • Families feel connected and valued

  • Communities become more unified

  • Students achieve more


The 150 Days model makes it possible — and practical — for every school.


Take the First Step Today

Whether you start with one event, one week, or one slice, you’re moving your school in the right direction.


Explore the Family Engagement Toolbox and the Parent Activity Handbook. Plan your next activity — and your next 149.


The movement is growing.Your school belongs in it.

 
 
 

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