In Public Schools, the Name Game as a Donor Lure
 By TAMAR LEWIN New York Times

PHILADELPHIA - Next fall, a stunning $55 million high school will open on the edge of Fairmount Park here. For now, it is called the School of the Future, a state-of-the-art building with features like a Web design laboratory and a green roof that incorporates a storm-water management system. But it may turn out to be the school of the future in another sense, too: It is a public school being used to raise a lot of private money.

Middle school students in Newburyport, Mass., will soon have new science labs that will be named after the local bank that paid for them.

A glossy brochure offers dozens of opportunities for donors to get their name or corporate logo emblazoned on the walls : $1 million for the performing arts pavilion, $750,00 for the gyms or the main administrative suite (including the principal's office), $500,000 for the food court/ cybercafe, $50,000 for the science laboratories, $25,000 for each of the classrooms, and so on. Microsoft, a partner in designing the school, has already committed $100,000 for the Microsoft Visitors Center.

For a cool $5 million, a donor gets the grand prize - naming the school.

"My approach is Leave No Dollar Behind," said Paul Vallas, former chief executive of the Philadelphia schools, although he added that a school board review of each transaction would weed out undesirable donors, which he said included tobacco and liquor companies.

"There are tremendous needs in this system," Mr. Vallas said, "where 85 percent of the kids are below poverty level. I'm not uncomfortable with corporations giving us money and getting their names on things. As long as it's not inappropriate, I don't see any downside."